Customer Data Analyst - Woodcliff Lake


: $101,793.33 - $163,550.00 /year *

Employment Type

: Full-Time


: Information Technology

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The Customer Data Analyst for BMW is responsible for providing expertise, insight and innovation in the area of data management, acquisition and enhancement with the goal of providing new insights and recommending best practices for the health of the digital aspects of BMWs Customer experience.

The incumbent is responsible for analyzing and understanding online marketing, and website traffic and offline data, partnering with various teams to grow and improve Customer Experience throughout their journey. Ensuring data quality, segmentation and security of data digitally is in place. The ideal candidate will work to develop strategic data enrichment programs to optimize available data for targeted marketing activities for a most customer centric platform.

Other duties will include analysis on the quality of data capture techniques, educating internal customers on the relevance of data to their business, championing strategies, identifying data gaps and developing best practices to identify data opportunities that are easy to report on for more effective digital measurement. The incumbent will also partner with internal teams to improve data integrity and help develop new and innovative ways to impact a more positive customer experience.

This role will work closely with field teams, dealer networks, Marketing, Sales, BMW Financial Services and agency partners where needed.

Qualifications and Experience
  • Bachelors Degree ideally in Business, Communications, etc. or equivalent work experience
  • 7- 10 years working experience leading and executing data analytics, data quality engineering or data research
  • 4 years of applying statistical techniques to marketing communications use cases
  • Strong understanding of data science landscape and big data opportunities, data capture methods
  • Strong understanding of web analytics techniques and working with digital platforms
  • Excellent presentation skills
  • * The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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